Don't miss the 2O13 Rose Bowl Game Watch
Let's end the 40th year of Badger Bash with a bang. If you can't make it to Pasadena, join us on New Year's Day!
Let the Wisconsin Union and Wisconsin Alumni Association bring you a game day experience you won't find anywhere else. Enjoy great food, a special welcome from Barry Alvarez himself, 2012 football highlights, door prizes, and activities for the whole family.
| Official Rose Bowl Game Watch is on Tuesday, Jan 1, 2013 | |
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Official Rose Bowl
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Stay for the game!
Not heading to Camp Randall? Catch all the action on the giant screen in The Sett. Enjoy gourmet burgers and sandwiches, signature appetizers, limited-edition craft beers and more.
Check out our video highlights to see why we’re the longest running Badger Football tailgate.
Share Your Experience
Use hashtag #RoseBowlUW on Twitter and Instagram to share your Badger pride - today, and all the way through game day.
Special Events
Badger Bash VIP Style
Reserve your private tailgate space at Union South today!
Click here for details
Thank you to our sponsors!
